Wed Sep 22

Calgary, AB – The Western Hockey League (WHL), one of the world’s premier development hockey leagues based in Western Canada and the U.S. Pacific Northwest, and NeuLion, Inc. (TSX:NLN), an end-to-end IPTV service provider of live and on-demand entertainment and sports programming, today announced the debut of WHL LIVE for the 2010-2011 season delivering online coverage of all WHL regular season and playoff games.

WHL LIVE gives fans the greatest access to live and archive games, radio, live chat, video-on-demand and highlights.  The modernized video console grants hockey fans an opportunity to tune into their favorite team with a simple Internet connection and watch the action anywhere at any time.  New this year, WHL LIVE will feature an updated look and feel, including a game status indicator, and will offer integrated team level branding and HD support.

Powered by NeuLion technology, WHL LIVE provides coverage of all 22 teams in the WHL and will air nearly 800 games throughout the regular season which begins Friday, September 24, 2010.  This exclusive service is the only way fans can watch live WHL games online, where the viewing experience expands the reach of the Western Hockey League, its teams and players to a global audience.

“WHL LIVE allows our WHL fans around the world to follow their favorite WHL team throughout the entire season,” commented WHL Commissioner Ron Robison, “Our partnership with NeuLion will allow us to continue to deliver the highest quality internet broadcast service to our loyal fans.”

Individual WHL games are currently available for viewing for $6.95 CAD each per game or fans can purchase a variety of multi-game packages.  The WHL and NeuLion have introduced new packages and pricing for the upcoming season in order to provide fans with more options and convenience.  All prices in Canadian dollars:

•    Single Games $6.95
•    Archive Games $3.95
•    Team Home and Away Pass $199.95 - A new package for all live and archive games, for one team, for the entire season.
•    Team Away Pass $89.95 - Specifically for WHL in-arena Season Ticket Holders
•    All Access Pass $299.95 - Provides live and archived games, for all 22 teams, all season long!

All 2011 WHL Playoff games and the race for the Ed Chynoweth Cup will also be available through WHL LIVE.  Prices and packages will be announced later this season.

Visit http://whl.neulion.com to check it out today!

About the WHL
Western Hockey League (WHL) is the largest major junior hockey league in the world today with 22 member Clubs throughout Western Canada and the U.S. Pacific Northwest.  The WHL attracts over 4 million spectators each season to regular season and playoff games and is a world leader in player development and scholarship opportunities.  Each season the WHL is one of the top leagues from which players are selected from in the NHL Entry Draft.  Currently over 20% of all NHL players are graduates of the WHL.  The WHL is also a leading provider of post-secondary scholarships with over 400 scholarships awarded each year to current and graduate WHL players, more than any other league in North America. The WHL is a member of the Canadian Hockey League (together with the Ontario Hockey League and Quebec Major Junior Hockey League) which consists of 60 member clubs from coast to coast in Canada and the northern United States.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS, and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company’s IPTV set top box.